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Breastfeeding · Soothe & protect
A short ingredient list for cracked, sore breastfeeding skin. Lanolin-free, food-grade safe, no need to wipe before nursing.
★★★★★ 4.8 · 98 reviews£28· 10g jar · 4-8 weeks of daily use
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The formulation
Most nipple balms are 95% lanolin, a wool wax that causes a sensitivity reaction in around 15% of breastfeeding women. The standard category response: "it's usually fine."
Six food-grade ingredients. No lanolin, no petroleum, no synthetics. Every component cleared for an infant to ingest, so you can skip the wipe before each feed.
Four ingredients carry the work. The supporting cast keeps the texture light and the formula stable.
Organic shea
Unrefined, fair-traded from a women's cooperative in Burkina Faso. Carries 60% of the formula by weight, the working layer that soothes broken skin. Studies on nursing women going back to the 1990s show it matches or beats lanolin for healing time, without the sensitisation risk.
Sweet almond oil
Cold-pressed organic almond oil for the lipid layer that keeps the balm comfortable on cracked skin. Mild enough to use through the worst of week 2, when even the softest contact can hurt.
Calendula CO2
CO2-extracted calendula from English-grown flowers, preserves the inflammation-calming carotenoids that water and ethanol extractions destroy. Used on infant skin in dermatology clinics for over half a century.
Jojoba + Vit E
Jojoba mirrors human sebum, which is why it's gentle on sensitised skin. Natural Vitamin E (mixed tocopherols) acts as the antioxidant and stabiliser, no synthetic preservatives, the same way you'd preserve a cold-pressed food oil.
The ritual
A fingertip of balm, warmed between fingers, smoothed over the nipple and areola after each feed. No need to wipe before the next feed, the formula is food-grade and safe for the baby to ingest. Apply most often in the first 2-3 weeks; drop to as-needed once the latch is settled.
Six ingredients on a plate
Shea. Sweet almond. Jojoba. Calendula. Vitamin E. Beeswax. That is all.
The brief
Most balms on the market are 95% lanolin. We started from a different brief: build it food-grade, build it for the 15% who react.
In the jar
Six ingredients. Every one cleared for ingestion by an infant.
Never
No need to wash off between feeds. Built that way from the brief.
week 2 of breastfeeding broke me. my nipples were bleeding by the time my milk came in and lansinoh made everything sticky and i couldnt wash it off easily because the baby was hungry every 90 min. found this through a friend in my nct group. used it after every feed for 3 weeks straight and the cracks healed. i would have paid £100 for the jar at week 2 honestly.
As a midwife I get asked about nipple balms constantly. I have been recommending this for six months. The lanolin-free formula matters more than people realise: around 15% of breastfeeding mothers develop a sensitivity to lanolin and it is hard to identify early. Cleanest option on the UK market right now.
no lanolin. no wipe. no thought required. 10/10
3am cluster feed and im typing this with one hand. this stuff WORKS. it absorbed in like 20 seconds and didnt feel sticky on the babys chin when she pulled off. i dont have time to wipe before every feed at this point thank god they thought of that. 5 stars from a broken woman
Tried Lansinoh first. Allergic reaction. Bright red areola for a full week. I looked like a medieval painting. Switched to this and the redness was gone in three days. Would never go back.
Genuinely the best balm I have used, and I have tried four. The only criticism is the jar size. Ten grams disappears fast in the first month when you are applying after every feed. Would happily pay double for a 30g jar.
First baby, no idea what to expect. By day 5 I was in tears every feed. The hospital midwife passed me this jar from her bag, no joke. I used it after every feed for two weeks and my nipples healed in a way Lansinoh never managed. Reordered three jars.
The only nipple balm I trust around a newborn's mouth.
calling this a balm is underselling it. its the duct tape of breastfeeding
IBCLC here. I recommend this to every client with a history of wool sensitivity, eczema, or atopic dermatitis. Six ingredients, all of which I can verify and approve. The fact that wiping before nursing isn't required also reduces nipple trauma during early latch.
saved my second feeding journey. wish id had it for my first.
Excellent formula and very gentle on irritated skin. My only criticism is the texture, which feels slightly firm on first contact in cold weather. Warming a fingertip between hands first solves it, but worth a note. Otherwise faultless.
My GP recommended this when I came in with cracked nipples and a baby with a lip tie. The lanolin-free formula was the right call for us. Healed in ten days. The latch issue was separate, but at least the skin held.
literally saved me. genuinely.
Both my daughters were tongue-tied so I had a difficult start with both. With my first, lanolin worked, just. With my second, I'd developed a sensitivity to lanolin and this saved breastfeeding for me. The food-grade formula is the real innovation.
my partner used the leftover smear of this on his chapped knuckles and now hes asking when our jar arrives. men
Eight months of breastfeeding and counting. Started with Lansinoh, switched here at month two when I had a reaction, never went back. Texture is creamier, absorption is faster. Worth replacing my entire breastfeeding shelf for it.
love this for my nipples but tried it on the babys nappy rash thinking food-grade meant safe everywhere. fine but i'd just use a real nappy cream for that, this isnt zinc-y enough. for nipples though 5 stars
As seen in
The CutYes, every ingredient is food-grade and there's no need to wipe before nursing. We chose every component with that constraint front and centre in the brief. Even the antioxidant (Vitamin E) is the form used in cold-pressed food oils.
Lanolin works for many but a meaningful minority (around 15% in published studies) react to it. We built a lanolin-free formula so it works for everyone, including the babies who develop a sensitivity through nursing. If lanolin works for you, that's great; this is for the women it doesn't.
From day one of breastfeeding. Apply after each feed in the first 2-3 weeks, that's when most cracking happens. Drop to as-needed once the latch is settled. Most women use about half the jar in the first two weeks, then it lasts another month or two.
Many of our customers do. It's formulated for adult breastfeeding skin but every ingredient is mild enough for infant use. We'd still suggest a dedicated nappy balm with zinc for severe rash, this is best as a daily preventative.
A fingertip lasts a day, and we wanted the formula fresh, no synthetic preservatives means a 12-month opened life. 10g is the right size for one breastfeeding journey. If you go on to a second baby, replenish with a fresh jar.
Nipple Balm
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